Harnham
Web Instrumentation Analyst (Adobe)
Requirements
Candidates need strong web instrumentation and tagging experience, Adobe Analytics knowledge, JavaScript skills, and experience designing and implementing data layers. Experience with tag management and debugging, digital product or eCommerce environments, and strong stakeholder communication are also required.
Job Description
Birmingham or Manchester (3 days/week)
I'm hiring two Web Instrumentation Analysts for a global ticketing, fan engagement, and live entertainment platform operating across some of the biggest venues and events in the UK and internationally.
This is a rare opportunity to join a business in the middle of a full web analytics transformation programme, rebuilding its measurement capability across multiple products, apps, and customer journeys.
The company
A global ticketing, marketing, and fan engagement platform supporting major venues, festivals, sports organisations, and entertainment brands. The business operates at significant scale, processing millions of customer interactions and transactions across web and mobile experiences.
Following significant investment in analytics and digital transformation, they're modernising how web and app data is captured, governed, and activated across the organisation.
The opportunity
This role sits within a growing analytics and instrumentation function and is one of the key hires supporting a large-scale transformation programme.
Current projects include:
- Full web analytics transformation programme
- Migration from legacy Adobe Analytics setups to the modern Adobe Web SDK
- Rebuilding data layers across 8 products
- Improving data quality and tracking consistency
- Establishing governance and best practices
- Laying the foundations for future server-side tracking initiatives
This is a highly visible role with genuine business impact.
What you'll be doing
Web Instrumentation & Tagging
- Own and manage data layer design, implementation, QA, and optimisation.
- Implement and maintain Adobe Analytics, Adobe Launch, and related instrumentation.
- Configure tracking pixels and marketing tags across web properties.
- Debug complex tagging and data collection issues.
Data Quality & Governance
- Ensure data accuracy across websites and mobile apps.
- Partner with Product and Martech teams to maintain consistent tracking frameworks.
- Support regional compliance requirements and consent management processes.
Analytics & Reporting
- Support attribution and performance reporting.
- Build and support reporting outputs using analytics and BI tools.
- Work closely with stakeholders to understand measurement requirements and business needs.
What they're looking for
Essential
- Strong web instrumentation and tagging experience
- Adobe Analytics experience (Web SDK, Launch/Tags, Analytics)
- Strong JavaScript knowledge
- Data layer design and implementation experience
- Experience with tag management and debugging
- Experience working in digital product or eCommerce environments
- Strong stakeholder management and communication skills
Desirable
- RudderStack
- GA4
- OneTrust or other consent platforms
- Server-side tracking exposure
- Mobile app analytics
- Adobe Customer Data Layer (ACDL)
- Looker or other reporting tools
- Salesforce Marketing Cloud exposure
Why join?
- Rare opportunity to rebuild analytics from the ground up
- Significant investment and executive backing
- Large-scale consumer platform
- Exposure to modern Adobe implementations
- Opportunity to shape future measurement strategy
- Server-side tracking roadmap
- Global team and international projects
Package
- Up to £60,000 base salary (potential flexibility to £70,000)
- 10% annual bonus
- Medicash
- 4% matched pension
- Ticket and entertainment discounts
- Heavily discounted travel and leisure perks
- Visa sponsorship available
Interview process
Stage 1
- Virtual interview with Director of Global Analytics
Stage 2
- In-person interview
- Technical exercise (provided in advance)
- Presentation
- Cultural and competency discussion
This role would be particularly relevant for:
- Web Instrumentation Analysts
- Adobe Analytics Specialists
- Digital Analytics Engineers
- Tagging & Tracking Specialists
- Web Analytics Implementation Analysts
- Martech Analysts
- Analytics Implementation Consultants
who want to work on a genuine analytics transformation programme and own measurement across a large-scale digital ecosystem.
Skills
About Harnham
Harnham provides specialist Data and AI recruitment and staffing services, along with bespoke training solutions, across multiple industry verticals, operating in the UK, the USA and EU - contact us today to discuss your requirements: info@harnham.com Our recruitment and talent teams cover all aspects of the data and AI pipeline, from collection to consumption, across multiple data roles and functions. Whether you need full-time staff, contract talent, specialized training, Data-qualified graduates, or C-suite executives, Harnham Group is equipped to fulfill all your data talent requirements. Our five core services: * ATD - Rockborne – our graduate development arm – deploys expertly trained data consultants, who have gone through an intensive 12-week data training programme. After two years in the scheme, your consultant could become a * Contract / C2C / Freelance: Whether you're addressing a talent shortage, augmenting a project team, or encountering resource gaps, our specialist consultants offer bespoke interim talent solutions to address your unique challenges and drive success. * Full-Time / Direct Hiring: From early career professionals to senior management, our comprehensive services enable you to unearth outstanding data talent across various specializations, ensuring your organization thrives in the data-driven era. * Executive Search: With our dedicated executive search team and an extensive network encompassing the director to C-suite level, we assist both global corporations and ambitious startups in securing top-tier leadership talent to accomplish their goals. * GenAI, Prompt, LLM Training: Elevate your team's data expertise with our all-encompassing training programs covering essential tools and technologies such as Python, SQL, Machine Learning, LLM’s and AI. Highly bespoke, customised to your team learning requirements and budgets.