Senior Marketing Manager (Insurance)

Ready to turn bold ideas into real-world impact?

At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

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Job Description -

Role: Senior Manager, Insurance Marketing

Role Overview:

The Senior Manager, Insurance Marketing will partner with the Insurance Go-to-Market lead to drive the planning, coordination, and execution of marketing initiatives that strengthen Genpact’s presence with insurers, partners, advisors, and key stakeholders across the insurance ecosystem. This role requires a proactive, highly organized marketing operator who can create structure, move priorities forward, and deliver with quality, consistency, and pace.

The ideal candidate is a strong communicator and self-starter who can own multiple marketing workstreams at once, including campaigns, events, content, sales enablement, account-based marketing, analyst and partner activities, reporting, and stakeholder communications. Experience in insurance and/or financial services is preferred, but the primary focus is on strong marketing operations, clear communication, responsiveness, and the ability to drive a variety of marketing efforts in support of the Insurance growth agenda.

Key Responsibilities:

Marketing Planning & Execution: Drive integrated marketing planning and execution across campaigns, events, content, digital, ABM, client advocacy, and sales enablement. Own timelines, dependencies, and workstream coordination to ensure initiatives stay on track and deliver against business priorities.

Stakeholder Collaboration & Communication: Act as a responsive point of coordination across the Insurance Go-to-Market lead, business stakeholders, sales teams, and marketing colleagues. Drive follow-ups, clarify inputs, surface risks, and keep stakeholders aligned on priorities, timelines, and next steps.

Brand Management: Own the consistent and professional application of the Genpact brand across Insurance marketing communications and materials, ensuring assets reinforce Genpact’s position as a trusted industry and advanced technology partner.

Campaign Execution & Lead Management: Drive Insurance marketing campaigns across events, digital, email, content, and social channels. Manage inputs, timelines, lead tracking, and handoffs to advance demand generation, prospect nurturing, and business development priorities.

Event Management & Execution: Own planning and execution details for industry events, conferences, webinars, and internal activations, including logistics, stakeholder coordination, communications, timelines, and post-event follow-up. Orchestrate relevant global marketing initiatives across Brand, AI & Advanced Tech, Genpact Next, and NextGen events into the Insurance business teams.

Account-Based Marketing (ABM): Drive targeted ABM programs for key strategic accounts by coordinating personalized marketing activities, tracking deliverables, and ensuring a deliberate, systematic approach to account engagement.

Content Coordination & Management: Own the coordination and delivery of marketing content such as blogs, articles, case studies, sales enablement materials, social posts, presentations, and thought leadership assets. Manage reviews, approvals, deadlines, and final delivery to ensure polished, on-time outputs.

Joint Client Marketing and Advocacy: Drive the coordination and execution of joint client marketing assets, advocacy opportunities, and related campaigns in partnership with business and marketing stakeholders.

Digital Marketing & Channel Management: Manage the Insurance digital presence by coordinating social media activity, website updates, campaign assets, and channel execution to improve engagement and support marketing objectives.

Budget Tracking & Operations: Manage marketing operations, including budget tracking, purchase order coordination, forecasting inputs, status updates, and reporting. Maintain accurate records and proactively flag risks, gaps, or required decisions.

Performance Analytics: Track, compile, and prepare regular reporting on campaign performance, ROI, lead progression, and key marketing metrics to inform decisions and future planning.

Strategic Partnerships: Drive joint marketing activations with technology partners, advisors, and industry analysts by managing planning details, deliverables, timelines, and follow-ups to amplify reach and support growth priorities.

Core Working Style: Operate with strong ownership, organization, responsiveness, and follow-through. Proactively manage deadlines, clarify next steps, communicate clearly, and keep multiple marketing priorities moving effectively.