Senior Manager, CRM & Automation
Requirements
Requires significant CRM, lifecycle marketing, or marketing automation experience, strong hands-on Salesforce Marketing Cloud expertise, and a track record of delivering measurable lifecycle programs. Also requires people leadership, stakeholder influence, analytical and project-management skills, and knowledge of CRM governance, data quality, consent, and marketing regulations.
Job Description
Senior Manager, CRM & Automation – Trade
Location: London, United Kingdom
Salary: Competitive
Working Pattern: Hybrid
Contract Type: Permanent
Working Hours: Full time
ABOUT US
At TTC, we are enriching lives by connecting people and places.
For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing. They change perspectives.
Behind every unforgettable journey is a passionate team making it happen. That’s where you come in.
OUR VALUES
Everything we do is guided by our five shared commitments:
- Value Every Voice: We put people first.
- Act with Integrity: We do what’s right.
- Explore Beyond Boundaries: We’re driven by curiosity.
- Own the Outcome: We take responsibility for our decisions.
- Succeed Together: We’ve got each other’s backs.
ABOUT THE ROLE
We are looking for a Senior Manager, CRM & Automation – Trade to shape and lead the next chapter of CRM and lifecycle marketing for TTC Tour Brands' trade partners.
This is an opportunity to transform how we connect with travel advisors, using data, automation and personalisation to create more meaningful experiences, strengthen engagement and drive commercial performance.
As our senior CRM leader for Trade, you will own the CRM strategy and roadmap, lead and develop a talented CRM & Email team, and work closely with Sales, Marketing, Data and Technology to turn commercial priorities into impactful CRM solutions.
Beyond technical expertise, we are looking for a collaborative and commercially minded leader who knows how to bring people together, challenge thinking constructively and turn ideas into measurable outcomes.
WHAT YOU WILL DO
- Shape and deliver the Trade CRM strategy and roadmap, driving innovation across advisor onboarding, activation, engagement, training, conversion and retention.
- Lead the development and optimisation of automated, personalised lifecycle journeys using Salesforce Marketing Cloud.
- Identify opportunities to leverage behavioural data, audience segmentation, automation and emerging CRM capabilities to improve engagement and commercial performance.
- Establish clear CRM performance measures, using testing, analytics and insights to continuously improve campaign effectiveness and business outcomes.
- Lead, coach and develop the CRM & Email team, building technical capability, commercial thinking and a culture of collaboration and accountability.
- Partner with Sales, Trade Marketing, Brand, Product, Data & Insights and Technology to align CRM initiatives with broader business priorities.
- Act as a trusted CRM advisor, influencing stakeholders, constructively challenging assumptions and translating complex technical concepts into clear commercial recommendations.
- Collaborate with DTC CRM & Retention and Technology teams to strengthen shared capabilities, improve processes and maximise the value of Salesforce Marketing Cloud.
- Champion CRM governance, data quality, consent management and regulatory compliance, including GDPR and CAN-SPAM.
- Oversee CRM priorities, operational delivery, resources and technical dependencies to ensure high-quality execution and continuous improvement.
ABOUT YOU
You are a strategic, commercially minded CRM leader who combines deep marketing automation expertise with strong people leadership and stakeholder influence.
You understand how CRM can go beyond campaign delivery to become a powerful driver of customer engagement, partner relationships and business growth.
You will bring:
- Significant experience in CRM, lifecycle marketing or marketing automation, ideally within a B2B or B2B2C environment.
- Strong hands-on expertise in Salesforce Marketing Cloud, including Journey Builder, automation, segmentation, email execution and personalisation.
- Proven experience developing CRM strategies and delivering automated lifecycle programmes that drive measurable engagement and commercial results.
- Experience leading, coaching and developing high-performing CRM, email or marketing automation teams.
- Strong knowledge of customer lifecycle marketing, behavioural triggers, dynamic content, testing and campaign optimisation.
- The ability to translate complex data and technical insights into clear, actionable commercial recommendations.
- Excellent stakeholder-management and communication skills, with the confidence to influence senior leaders and collaborate across technical and non-technical teams.
- Strong project-management capability, with experience balancing strategic transformation, operational priorities and resource constraints.
- A solid understanding of CRM governance, data quality, consent management and relevant marketing regulations.
It would also be beneficial if you have:
- Experience leading CRM transformation, automation or personalisation programmes within a complex or multi-brand organisation.
- Experience in travel, hospitality, retail, e-commerce or another customer- or partner-focused industry.
- Experience using CRM to support B2B partner onboarding, training, engagement or sales enablement.
- Experience collaborating across multiple CRM teams that share technology platforms and data resources.
- Experience working with global stakeholders, agencies or specialist technology partners.
- Knowledge of APIs, custom connectors, HTML or AMPscript.
APPLY NOW
If you are passionate about transforming CRM, developing talented teams and using data and technology to create meaningful customer experiences, we would love to hear from you.
Join us and help shape the future of how TTC connects with and supports our trade partners around the world.
Skills
About The Travel Corporation
At The Travel Corporation, we believe travel has the power to enrich lives, broaden perspectives and create meaningful connections. For more than a century, we've been creating exceptional travel experiences that bring people and places together. Today, our family of travel brands helps millions of guests explore the world in ways that suit their passions, interests and travel styles. From guided holidays and luxury river cruises to adventure travel, sightseeing, destination management and tailor-made journeys, our brands include šš«šššš„š šš«, šš§š¬š¢š š”š šššššš¢šØš§š¬, ššØš¬šš¬ššÆšš«, ššØš§šš¢š¤š¢, šš®š±š®š«š² ššØš„š, šš§š¢š°šØš«š„š ššØš®šš¢šŖš®š šš¢šÆšš« šš«š®š¢š¬šš¬, ššš šš¢š§š š¬, šš§š¬š©š¢š«š¢š§š ššØš®š«š§šš²š¬, šššÆšš§šš®š«š ššØš«š„š, šš¢š š”š„šš§š šš±š©š„šØš«šš« ššØš®š«š¬, ššÆšš§ ššÆšš§š¬, ššš š š¢š¬ šššÆšš§šš®š«šš¬, ššš¬šš¢š§ššš¢šØš§ šš¬š¢š, ššš«š¢ššš§ šš«ššÆšš„, šš§š., šš¢šØš§ ššØš«š„š šš«ššÆšš„, šššš ššØš®š«š¬ šš§š šš«šš§ššš§ šššššš¢šØš§š¬. While each brand has its own unique story, we're united by a shared purpose: To enrich lives by connecting people and places. Behind every journey is a global team of passionate people across operations, guest experience, sales, marketing, technology, product, finance and corporate functions. Together, we help create unforgettable moments for both our guests and one another. Everything we do is guided by our values: ššš„š®š ššÆšš«š² ššØš¢šš We put people first and believe every voice matters. ššš šš¢šš” šš§ššš š«š¢šš² We do what's right, even when it's difficult. šš±š©š„šØš«š ššš²šØš§š ššØš®š§ššš«š¢šš¬ We're curious, ambitious and always looking ahead. šš°š§ šš”š šš®šššØš¦š We take responsibility and deliver with pride. šš®ššššš ššØš ššš”šš« We collaborate openly and achieve more as one team. Whether you're looking for your next adventure or your next career opportunity
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