Senior Client Director - 12 Month Maternity Cover

A Senior Client Director (12 month maternity cover) is the lead point of contact across our key single-channel accounts. These accounts will predominantly be – but not confined to – mulit or single-channel accounts that have room for commercial growth. Working with the account team to manage and nurture the client relationship, and are accountable for client success, ensuring our activity and outputs are aligned with the client’s expectations and that key objectives are being met..

The role requires confident, credible engagement with senior client stakeholders, including Marketing Directors, CMOs, Heads of Digital and, where relevant, board-level contacts. The Senior Client Director builds trusted advisor relationships at this level, handles difficult conversations calmly, and represents connective3 as a senior voice in the room.

Alongside the day to day, they are to regularly identify opportunities for commercial account growth whilst ensuring the team and the relationship is strong enough to be able to capitalise on these opportunities. This also includes regularly attending internal and external events to build connections with existing and prospective clients and support with wider agency revenue growth.

The following is a breakdown of your key responsibilities.

Role & Client Deliverables

• Client relationship – manage and nurture the end to end relationship with key clients

• Account growth – regularly spot opportunities for account growth and work with the team to present strategies back to clients

• Senior stakeholder management: lead senior-level meetings, reviews and presentations. Understand each stakeholder’s priorities, and communicate performance, strategy and recommendations clearly and with confidence

• Retention – ensure high retention rates with all managed clients and effectively eliminate and manage any risks that may impact retention

• Marketing/Sales – be a key support to the Marketing & Sales team to form relationships with prospective clients and feed referral business back into the agency

Training and Development

• Take responsibility for your own development and learning and actively seek opportunities to develop your knowledge and improve your skills

• Participate in the company’s mentoring scheme and innovation days

• Identify your own skills gaps and highlight training courses or events that could develop your knowledge to your manager

• Share any learning opportunities with your team and the wider company through mentoring and 101s

Commercial & Account Health

• Own the financial performance of your client portfolio, including scope, profitability, revenue forecasting and pipeline of growth opportunities.

• Lead commercial conversations with clients, including budget discussions, contract renewals, scope changes and upsell or cross-sell proposals.

• Work with the Head of Client Services and finance to monitor account performance, margin and resource allocation.

• Ensure scope is clearly defined and managed, and that out-of-scope requests are handled commercially.

• Maintain an up-to-date view of account risks and growth opportunities, and contribute to portfolio and QBR reporting.
  

Management

• Be effective in managing your own time and the output of the entire account team across the clients that you work on

• Provide day to day leadership and direction to account teams, including Client Executives/Partners and channel specialists.

• Work with channel leads and specialist teams to ensure strategy, delivery and reporting are joined up and of a high standard

• Support with the development and training of junior members within the team i.e. Client Executives/Partners

• Act as a senior point of escalation for the team, giving guidance and unblocking issues.

• Contribute to the continuous improvement of client services processes, ways of working and best practice

New Business

• Attend and network at events to represent connective3 – these will often be booked short notice, so some level of flexible support is required

• Create social content such as LinkedIn posts, case study content and award entries to represent the quality of the work and the culture within the team at connective3

• Support with new business pitches and proposals

• Build industry relationships with potential clients, maintaining and cultivating relationships with brands you have worked with in the past