Retail Concessions Sales Associate
Requirements
Experience in retail, hospitality, or luxury sales is required. Candidates should possess strong communication skills and a proactive approach to achieving sales targets.
Job Description
Retail Concession Sales Associate (20 Hours per Week)
Location: Birmingham (Selfridges)
Contract: Fixed-term contract until 31 December 2026
Hours: 20 hours per week
About Us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments, from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life's moments mean a little more.
About the Team
Our Direct-to-Consumer Retail team creates exceptional brand experiences in premium retail environments. We bring Diageo's world-renowned portfolio to life through expert product knowledge, memorable customer interactions, and outstanding service that reflects the quality of our brands.
About the Role
We're looking for a passionate and customer-focused Retail Concession Sales Associate to join our Selfridges Birmingham concession on a fixed-term contract until the end of the year.
In this role, you'll be the face of our luxury drinks portfolio, creating memorable experiences for customers while driving sales and building lasting relationships. Working closely with the Retail Concession Manager, you'll help deliver exceptional service, maintain premium retail standards, and bring our iconic brands to life every day.
This is a fantastic opportunity to develop your luxury retail and sales expertise while representing some of the world's most celebrated drinks brands.
What You'll Be Responsible For
- Delivering exceptional customer service and creating a warm, welcoming experience for every visitor
- Understanding customer needs and providing personalised product recommendations
- Building strong customer relationships that encourage loyalty and repeat purchases
- Achieving individual sales targets and contributing to overall concession performance
- Identifying opportunities to enhance sales through effective product recommendations
- Becoming a knowledgeable ambassador for Diageo's premium and luxury brand portfolio
- Supporting in-store events, activations and promotional activities
- Maintaining high visual merchandising standards across the concession
- Assisting with stock management, replenishment activities and inventory checks
- Handling customer enquiries and resolving issues professionally and positively
- Collaborating with colleagues to ensure smooth day-to-day retail operations
You'll have the opportunity to develop your luxury retail, customer engagement and sales skills while gaining exposure to a portfolio of globally recognised brands.
We'd Love to Hear From You If You Have
- Experience in a retail, hospitality, luxury, or customer-facing sales environment
- A passion for delivering exceptional customer experiences
- Strong communication and relationship-building skills
- Confidence working towards sales targets and performance goals
- Excellent organisational skills and attention to detail
- A proactive, positive approach and a willingness to learn about premium products and brands
Diversity Statement
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives, challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Interested?
If you're passionate about delivering exceptional customer experiences and would like to represent some of the world's most iconic brands, we'd love to hear from you.
Click Apply today or contact Claudia Brennan at claudia.brennan@diageo.com to learn more about the opportunity.
Skills
About Diageo
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
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