Public Relations Manager
Requirements
Candidates must possess strong client-side PR experience and exceptional storytelling abilities to translate complex topics into accessible content. A degree in English, Business, or a related field is required, along with proven project management skills.
Job Description
***This is a fixed term contract, until June 2027.***
As PR Manager, you’ll be the driving force behind Virgin Atlantic and Virgin Atlantic Holidays' consumer and corporate public relations. From crafting impactful campaigns to managing media engagement, you’ll ensure our narrative consistently reflects our ambition, values, and brand identity.
This role blends strategy with creativity, requiring you to lead proactive storytelling initiatives and manage both high-profile campaigns and responsive media relations. You’ll work closely with internal teams—Marketing, Internal Communications, and Social Media—to deliver integrated campaigns that elevate brand preference and reputation.
You’ll also support our dual ambitions of becoming the UK’s second flag carrier and an industry leader in sustainability, ensuring our story reaches and resonates with the right audiences, from customers to stakeholders to the media.
Key Responsibilities
• Develop PR Strategy: Shape and execute consumer and corporate PR strategies that align with our commercial priorities and brand positioning.
• Campaign Leadership: Plan and deliver compelling, cross-functional campaigns, creating stories that inspire and gain positive media traction.
• Media Relations: Lead stakeholder media opportunities, interviews, and relationship-building to amplify our presence in key publications and in AI search
• Crisis & Reputation Management: Advise senior stakeholders on media strategy, manage issues, and support crisis response to safeguard brand reputation.
• Collaboration & Innovation: Work with the wider Communications, Social, and Marketing teams to share insights, align messaging, and fuel creative ideation.
• Performance Tracking: Set measurable press coverage goals, monitor results, and adapt strategy as needed to maximize impact.
• Strategic Contribution: Play a key role in shaping the three-year comms plan and supporting the delivery of our company strategy.
About you
We're looking for a creative, strategic communicator who can think big, act fast, and lead with flair.
• Degree educated, ideally in English, Business, or a related field.
• Strong client-side PR and communications experience in a dynamic, fast-paced environment.
• Exceptional writing and storytelling ability with a keen sense for translating complex topics into compelling, accessible content.
• Confident networker with first-class interpersonal skills and a collaborative mindset.
• Proven project manager, comfortable delivering high-quality output under pressure and to tight deadlines.
Education
Skills
About Virgin Atlantic
Virgin Atlantic first took to the skies in 1984 to shake things up, bringing a sparkle of red, a touch of wit and a passion for flying to the grey world of airlines. We fell in love with creating the best experience in the skies for our customers, and they fell in love with us right back. Since then we’ve become Britain’s second largest carrier, with non-stop transatlantic routes including New York, Orlando, the Caribbean, Delhi and Johannesburg. And thanks to our hugely successful joint venture with Delta, Air France and KLM, we can seamlessly connect our customers to over 350 cities across North America, Europe and the UK. Today, we want to empower everyone to take on the world. The customers we proudly fly and our people who go the extra mile. As we embark on a brand spanking new era of travel, it gives us more opportunities to do things differently and lead the way with fresh ideas. This means becoming more sustainable for our planet and our destinations, and working hard to make travel open to everyone, no matter who you are, who you love or where you go. And of course never, ever, forgetting the small stuff - like the clink of champagne glasses on a special occasion or a cheeky cream tea at 30,000 feet.
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