Twirl
Outbound Specialist (Email + Linkedin)
Requirements
The role requires familiarity with various outbound tools and a blend of technical and creative skills. The candidate should be able to optimize campaigns and improve conversion rates.
Job Description
Position Type: Contract or part-time
Location: Hybrid (London) or remote
Starting Date: June/July 2026
Compensation: Fixed or contract/hourly (flexible)
💡 Job Summary:
We’re looking for an Outbound Specialist to own and scale our outbound lead generation engine across email and LinkedIn.
You’ll be responsible for ensuring our outbound pipeline never runs dry by continuously sourcing high-quality prospects, building and optimizing outbound campaigns, testing messaging, and improving conversion rates.
This is a hands-on role for someone who enjoys both the technical side of outbound operations and the creative side of crafting messaging that gets replies.
🔑 Key Responsibilities:
- Maintain a consistent flow of qualified leads into the pipeline
- Ensure outbound campaigns are continuously running and optimized
- Monitor lead volume and quality, balancing scale without sacrificing relevance
- Identify new prospecting opportunities and target segments
- Own our email outbound infrastructure and campaigns (currently Instantly)
- Create, launch, monitor, and optimize outbound sequences
- Run A/B tests on copy, offers, subject lines, and campaign structures
- Monitor deliverability and inbox placement
- Optimize reply rates, positive response rates, and meeting conversion rates
- Own our LinkedIn outbound engine (currently HeyReach)
- Build and optimize LinkedIn outreach campaigns
- Test different connection request and follow-up sequences
- Monitor campaign performance and engagement metrics
- Identify new approaches to increase positive responses
Must be familiar with the tools below or similar:
- Instantly
- HeyReach
- HubSpot
- Airtable
- Zapier
- Apollo
- Clay
- Other scraping and enrichment tools
🌍 Work Environment:
For this specific role, there is the option to work remotely, though we’d love to have you in our London office!
We’re a strong, fun team, and working together in our cozy North Greenwich office (just 2 minutes from the station) is always more exciting. Expect daily coffee runs, a comfy workstation, and the best colleagues to collaborate with.
🫴 Perks (Full-time only):
- A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we’re a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space. It’s an absolutely thrilling ride to be part of a hard-working, FUN team (it will never get boring—in the best way).
- Work with the Coolest Brands: Build relationships with key decision-makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office!
- Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
- Free Tech: We’ll equip you with the tools you need to do your best work.
- Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
- Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing (think massages, therapy, gym classes, supplements, a new yoga studio, or anything that helps you feel balanced, strong and clear-headed).
- Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
- Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
- We can sponsor visas!
Skills
About Twirl
Twirl is the UGC solution brands and agencies use to scale authentic, high-performing content. Through our global network of vetted creators across the UK, US and EU, we’ve helped over 900 companies turn UGC into a powerful growth engine.