General Counsel

Counsel legal matters for a $1Billion+ brand, a family office, and multi-jurisdictional matters.

Total Annual Package: Up to USD $242,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)

Location: Remote (Global)

Growth path from here is Chief Legal Officer → Cross-functional leadership roles. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: Every recommendation is stress-tested against a model before it reaches the CEO, and you'd run research, drafting and risk identification the same way. Proactivity is the standard here — you're expected to surface what nobody asked you to look for.

This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).

Role Overview

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a General Counsel to own the in-house legal function across three distinct workstreams with full authority over consumer-facing compliance, fund documentation and custody protocols, cross-border asset structuring, and outside counsel relationships, reporting directly to the CEO. This role exists to convert legal exposure into documented, managed risk before it reaches the business, building the audit cadence, compliance systems, and counterparty controls that let a Top 5 e-commerce brand, a family office, and multi-jurisdictional structuring run without day-to-day executive involvement.

The Career Accelerator

This is not a role where you review contracts someone else negotiated and wait for matters to be assigned to you. The scope is scarce: very few General Counsel get simultaneous authority over a Top 5 D2C brand's consumer-facing legal surfaces, a family office deploying capital into hedge funds, cross-border structuring across multiple international jurisdictions, and a direct line to the CEO with no layers in between.

Your first 12 months: build the Monthly Legal Exposure Audit into the operating rhythm of the business. Run Quarterly Compliance Sweeps across checkout flows, terms of service, arbitration clauses, pricing, and FTC endorsement guidelines against current federal and state regulation. Negotiate hedge fund subscription agreements, side letters, and LP terms before capital is deployed. Stand up Quarterly Fund Documentation Reviews across subscriptions, custody arrangements, loan covenants, and counterparty protocols.

Enforce investment security controls: authorized account whitelists, multi-party verification, and transfer protocols. Structure asset protection across multiple international jurisdictions. Independently surface five material legal risks nobody assigned you inside 90 days. Shape the future of the legal function at Puffy, where legal judgment sits upstream of every capital deployment and every consumer-facing claim.

What Is In It For You

This isn't just another in-house counsel role. This is your chance to become a true industry architect.

1. Hold the Pen on Every Legal Surface That Matters

You set the standard, build the systems, and own the outcomes.

• You decide how consumer protection risk is managed across a Top 5 DTC brand, what a fund subscription looks like before capital moves, and how assets are structured across international jurisdictions. You manage outside counsel across all three domains rather than being managed by them. Nothing routes through a general counsel above you, because there isn't one.
• You operate as the sole legal resource and set the operating standard yourself: a written monthly exposure memo covering every active matter, deadline, and risk across all three workstreams, delivered to the CEO. You act on what you see, not on what you're told to look at.

2. Join a High-Performance Organization and Partner with the 1%:

🏆 Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales

🌍 Great Place to Work Certified

💡 Work directly with Forbes Council Member CEO. Your vision is the company's vision.

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, (OR) our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location

.

4. Become the Counsel the Market Comes Looking For

In most companies, general counsel inherit a function built around a single entity and spend the next several years defending positions somebody else took. Here you build it. When the CEO decides whether capital moves into a fund, a facility, or a jurisdiction, your read is the input to that decision, not a memo about it afterwards. You'll leave with a legal function you designed end to end across a $1Billion+ consumer brand, a family office, and cross-border structuring — and the proof that you ran all three as the sole legal resource, which is the part almost nobody in this function can actually show. Puffy has been AI-First since December 2023, so you'll build it with an AI-native toolbox behind you rather than a research queue in front of you.

What You'll Need

• JD from an accredited law school; barred in at least one U.S. jurisdiction.
• 5–10 years of legal experience, ideally a mix of law firm and in-house roles
• Demonstrated ability to manage multiple outside counsel relationships simultaneously.
• Comfort operating as a sole legal resource with no legal team to lean on.
• AI fluency: actively uses AI tools (Claude, ChatGPT, or equivalent) for legal research, drafting, and risk identification — this will be tested during the interview process.
• Proven track record of proactively identifying legal risks that were not assigned.
• Comfort working across multiple international jurisdictions and coordinating cross-border legal work.
• Independent judgment — you act on what you see, not what you're told to look at

Good-to-Have

• Background in corporate/commercial law at a mid-market or BigLaw firm before transitioning in-house.
• Exposure to fund finance, LP agreements, or NAV-based lending
• Familiarity with consumer protection law (FTC, state-level statutes) or DTC e-commerce regulatory environment.
• Experience supporting corporate transactions or due diligence processes.
• High-net-worth or family office client experience.

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

✨ Your Total Compensation & Benefits

💰 Compensation

• Total Annual Package: Up to USD $242,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)
• Annual salary review every January

🏥 Health & Protection

• Comprehensive medical, dental, and vision insurance (based on country of hire)

🌴 Time Off

• Generous Paid Time Off (PTO) + Public holidays

💼 Work Environment

• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration across 16+ nationalities. Your assumptions get challenged daily.

🏆 Rewards & Recognition:

• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions

Ready to Shape Your Story?

Click "Apply" and take the first step.