Digital Sales Manager

The Sales Manager - Digital Sales is responsible for driving financial performance, sales productivity, and profitable growth across regional commercial, public sector, and digital sales teams. The role leads the development and execution of sales strategies that maximise revenue, margin, and customer satisfaction, while ensuring alignment with the organisation's overall go-to-market objectives.

The role has accountability for managing and developing teams across multiple locations, fostering a high-performance culture, and implementing best-in-class digital sales capabilities. Through effective leadership, coaching, and strategic planning, the Sales Manager ensures sustainable business growth and the achievement of key commercial targets.

Responsibilities

As the Sales Manager - Digital Sales your responsibilities will be to:

• Lead, motivate, develop, and manage sales teams to achieve revenue, margin, profitability, and productivity targets.
• Cascade business objectives and sales targets, ensuring alignment across field and digital sales teams.
• Develop and execute sales strategies that drive new business acquisition and maximise opportunities within existing accounts.
• Ensure effective deployment of sales resources to target sectors, geographies, and customer segments.
• Contribute to the strategic direction and operational management of the wider sales channel.
• Analyse sales performance and market trends to identify opportunities for growth and continuous improvement.
• Drive sales productivity and profitability through effective planning, forecasting, and performance management.
• Build and maintain strong relationships with key customer stakeholders, partners, and third-party suppliers.
• Oversee account planning activities to maximise customer value and revenue generation.
• Ensure accurate use of CRM systems and sales management tools, maintaining high levels of data integrity.
• Lead sales transformation initiatives and continuous improvement programmes to optimise routes to market.
• Coach, mentor, and develop team members through structured performance management and capability development programmes.
• Ensure compliance with company policies, corporate governance requirements, and legal obligations.

Qualifications

To be successful in this Sales Manager - Digital Sales role you will posses the following skills and experience:

• Proven experience within a direct sales environment.
• Demonstrated success in leading and developing sales teams.
• Experience driving commercial and sales transformation initiatives.
• Strong sales management and opportunity management experience.
• Ability to deliver high quality performance against tight deadlines 
• A strategic thinker and supportive and a proactive approach to teamwork 
• Experience working effectively across multiple functions within a matrix organisation.
• Track record of delivering commercial results through strategic planning and execution.
• Strong leadership, communication, analytical, planning and CRM skills.
   

Canon Core Behaviours

• Inspires a shared vision
• Is courageous and has conviction
• Ensures delivery of the outcome
• Understands the customer
• Drives growth and innovation
• Inspires and motivates others
• Collaborates building trust-based relationships
• Develops self, others and the organisation

The total compensation package for this role includes basic salary, commission, car allowance and our comprehensive benefits package
 

#LI-AS

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good. We welcome applicants from all communities and backgrounds.

Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our Stockley Park Head Office
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site

If you are ready to make an impact – we’d love to hear from you.