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St Mary’s University, Twickenham
Digital Marketing Officer (Content Lead)
London On-site 2-5 yrs exp
Content StrategyCopywritingSEOGA4Google Search Console
Requirements
Candidates must be experienced digital content professionals with strong writing, editing, and SEO skills. Proficiency in using CMS, GA4, and SEMrush, along with the ability to collaborate with stakeholders and manage strategic projects, is required.
Job Description
Overview
As the University builds on its proud heritage, we are looking for exceptional people to help shape our future. We provide a high-quality professional environment, inspired by our distinctive ethos and Catholic mission and values. Our values of excellence, generosity of spirit, inclusiveness and respect inspire us to create an academic community in which everybody is welcomed and which puts the student at the centre of all our endeavours.
Job Summary
As Digital Marketing Officer (Content Lead), you will shape and deliver St Mary’s University’s content strategy across the website, CRM, mobile app and other digital channels.
You will create clear, audience-focused content, improve user journeys and use tools such as GA4, Google Search Console and SEMrush to optimise performance. Alongside strategic projects, you will support day-to-day content delivery, campaigns and ongoing maintenance, ensuring content remains accurate, accessible and effective.
You will act as a digital content expert, advising colleagues on content design, writing for the web, SEO, GEO, accessibility and content governance.
This is a varied, hands-on role for someone who enjoys combining creativity, strategy, data and practical delivery. With a full website redevelopment ahead, the successful candidate will also have the opportunity to play a key role in shaping a major digital project from the ground up.
Candidate Summary
We are looking for an experienced digital content professional with strong writing, editing and proofreading skills, and a proven ability to create clear, engaging and audience-focused content across websites and other digital channels.
The successful candidate will have experience developing and delivering content strategies, publishing through a content management system and using analytics, SEO and audience insight to improve content performance. They will understand content design, user experience, accessibility and the importance of maintaining accurate, relevant and well-governed digital content.
They will be a confident and collaborative communicator, able to work effectively with stakeholders at all levels, provide clear advice and influence content decisions. They will also be highly organised, able to manage competing priorities, work independently and take ownership of both strategic projects and day-to-day content requirements.
A creative, practical and data-informed approach, strong attention to detail and enthusiasm for digital content and emerging trends will be essential.
Application Information
St Mary’s University is committed to equality, diversity, and inclusion (EDI) and welcomes applications from all sections of the community. Learn more about our EDI initiatives and work as a Disability Confident employer . Please view our detailed access guide by following the link: St. Mary's University | AccessAble
Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. St Mary’s University is holding a work visa sponsorship licence however we will not always be able to guarantee a Skilled Worker Visa sponsorship. To avoid disappointment, please ensure you meet the requirements of the Points Based System before applying as we will not be able to provide advice on individual cases. Skilled Worker visa: Overview - GOV.UK
Closing Date: Friday 4th September 2026 at 23:00
Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.
Interview Date: Monday 21st September
As the University builds on its proud heritage, we are looking for exceptional people to help shape our future. We provide a high-quality professional environment, inspired by our distinctive ethos and Catholic mission and values. Our values of excellence, generosity of spirit, inclusiveness and respect inspire us to create an academic community in which everybody is welcomed and which puts the student at the centre of all our endeavours.
Job Summary
As Digital Marketing Officer (Content Lead), you will shape and deliver St Mary’s University’s content strategy across the website, CRM, mobile app and other digital channels.
You will create clear, audience-focused content, improve user journeys and use tools such as GA4, Google Search Console and SEMrush to optimise performance. Alongside strategic projects, you will support day-to-day content delivery, campaigns and ongoing maintenance, ensuring content remains accurate, accessible and effective.
You will act as a digital content expert, advising colleagues on content design, writing for the web, SEO, GEO, accessibility and content governance.
This is a varied, hands-on role for someone who enjoys combining creativity, strategy, data and practical delivery. With a full website redevelopment ahead, the successful candidate will also have the opportunity to play a key role in shaping a major digital project from the ground up.
Candidate Summary
We are looking for an experienced digital content professional with strong writing, editing and proofreading skills, and a proven ability to create clear, engaging and audience-focused content across websites and other digital channels.
The successful candidate will have experience developing and delivering content strategies, publishing through a content management system and using analytics, SEO and audience insight to improve content performance. They will understand content design, user experience, accessibility and the importance of maintaining accurate, relevant and well-governed digital content.
They will be a confident and collaborative communicator, able to work effectively with stakeholders at all levels, provide clear advice and influence content decisions. They will also be highly organised, able to manage competing priorities, work independently and take ownership of both strategic projects and day-to-day content requirements.
A creative, practical and data-informed approach, strong attention to detail and enthusiasm for digital content and emerging trends will be essential.
Application Information
St Mary’s University is committed to equality, diversity, and inclusion (EDI) and welcomes applications from all sections of the community. Learn more about our EDI initiatives and work as a Disability Confident employer . Please view our detailed access guide by following the link: St. Mary's University | AccessAble
Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. St Mary’s University is holding a work visa sponsorship licence however we will not always be able to guarantee a Skilled Worker Visa sponsorship. To avoid disappointment, please ensure you meet the requirements of the Points Based System before applying as we will not be able to provide advice on individual cases. Skilled Worker visa: Overview - GOV.UK
Closing Date: Friday 4th September 2026 at 23:00
Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.
Interview Date: Monday 21st September
Skills
Content StrategyCopywritingSEOGA4Google Search ConsoleSEMrushContent DesignUser ExperienceAccessibilityContent GovernanceEditingProofreadingStakeholder ManagementCRMCMSDigital Marketing