CRM Senior Manager

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CRM Senior Manager (6260)

CRM Senior Manager

Faculty/Department

Global Marketing and Student Recruitment

Salary Scale

£47,389.29 - £56,535.44 per annum

Contract Type

Permanent

Full-time / Part-time

Full-Time

Weekly Hours

36.5

Employment Visa

Sponsorable

Posted Date

20/07/2026

Closing Date

16/08/2026

Ref No

6260

Documents

• GMSR.26.6260 - Job Description (Word, 812.76kb)
• GMSR.26.6260 - Swydd Disgrifiad (Word, 769.82kb)
  
  

Job Description

The Role

What you’ll do

Who You Are – Qualifications, Experience, Knowledge And Skills Required

How to apply

Benefits

Employment Visa

The Role

This is a remote working post – you can choose to work fully remote (you can also choose to work from the office or hybrid). Please note that there will be a requirement for the post holder to attend occasional Aberystwyth University events and staff meetings on campus (e.g. Applicant Events, Clearing).

The post-holder will take a senior role within the Global Marketing and Student Recruitment department (GMSR) and be responsible for leading the University's student recruitment CRM strategy, spanning the prospective student journey from enquiry through to enrolment. The post-holder will apply CRM methodologies to build solutions that shape our lead generation, conversion, and recruitment activities.

The post-holder will play a key role ensuring that marketing campaigns are effective, suitably targeted and delivered through our CRM systems to maximise recruitment outcomes.

We are looking for an innovative thinker and excellent problem solver, with great interpersonal skills, and the ability to build strong working relationships with key stakeholders across the department and University. You must have demonstrable knowledge of CRM systems and the implementation of end-to-end CRM journeys/lifecycles.

What you’ll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

• To be responsible for developing and delivering the University’s CRM strategy and driving CRM activity and system improvements to support student recruitment. (specifically supporting: Undergraduate, Postgraduate, UK and International recruitment).
• Operate with a high degree of autonomy, setting priorities and direction for CRM activity across the University
• Develop and maintain a CRM performance framework, defining key performance indicators and measuring the impact of CRM activity against student recruitment objectives.
• Provide functional leadership to CRM users across the University, embedding best practice and driving adoption
• To lead on and be the key advisor on the development, management, and configuration of the department’s CRM system– working in close partnership with IT services and external suppliers.
• To shape and influence institutional recruitment strategy through CRM insight
• To be the department’s expert in the CRM system and related technologies, providing specialist advice to colleagues across the University.
• Hold primary decision-making authority for the department’s CRM platform configuration, development roadmap and marketing automation strategy
• Be the primary departmental contact between the external CRM providers and the University and manage the relationships between parties to ensure the system provides solutions to business needs.
• Liaise with staff outside own work team and teams external to the University to ensure the effective exchange of information and to build relationships to facilitate future working.
• Create links to external bodies to ensure an excellent level of service
• Liaise with IT teams to monitor, identify and manage data points and fields across the student record and CRM systems, to increase personalisation and enable us to better target different audiences.
• Lead relationships with internal teams and external suppliers (e.g. Microsoft, Gecko and third-party support providers) to drive the most effective CRM operation.
• To lead and stay abreast of developments within the Higher Education sector and of CRM best practice and technologies and apply these to our strategy, plans and systems.
• To lead and be responsible for ensuring users are trained within the department in the use of the CRM system and relevant technologies. To develop training materials and user guides to ensure staff follow best practice.
• To work with colleagues across the department to drive continuous improvement in CRM nurture and conversion campaigns.
• To implement and manage the provision of a sector leading inbound enquiry management service for prospective students and applicants.
• Hold responsibility for significant CRM budget, ensuring strategic allocation of resources and demonstrable return on investment aligned to recruitment priorities
• Be a member and participate in internal working groups to represent the department and ensure the effective exchange of information and to build relationships to facilitate future working.
• To lead campaign analysis and recommendations for the department, working with recruitment data and market research to ensure excellent analysis for the University.
• Analyse CRM and recruitment data and support colleagues in developing reports, dashboards and other reporting tools within the CRM platform.
• Lead on interpreting data trends and identifying additional data or information required to support further analysis.
• Work with GMSR & IT colleagues to ensure the integrity of data held in the CRM system and support the governance of the CRM platforms (such as managing permissions).
• Oversee resolution of CRM issues, ensuring effective escalation and continuous system improvement
• Act as departmental lead for CRM-related data protection compliance, working with the University’s compliance team
• It is essential that the post holder is willing and can work flexibly: weekend and evening work will be required.
• To undertake health and safety duties and responsibilities appropriate to the post.
• To be committed to the University’s Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post.
• To be committed to your own development through the effective use of the University’s Effective Contribution Scheme.
• Any other reasonable duties requested commensurate with the grade of this role.
  
  

Essential

Who you are – Qualifications, Experience, Knowledge and Skills required

• Educated to degree level.
• Significant experience of leading CRM strategy, processes and system management, with demonstrable evidence of successful outcomes.
• Experience of developing and implementing CRM strategies and initiatives with tangible results.
• Substantial experience of campaign analysis, reporting and insight generation within CRM systems, including the development of evidence-based recommendations.
• Experience of data management including data handling, integrity, transfer, manipulation, and governance
• Expert knowledge and proficiency with using CRM systems and processes.
• Knowledge of GDPR and other data protection procedures in the context of CRM delivery.
• Excellent problem-solving skills and the ability to work on a variety of projects across teams.
• Experience of working and collaborating with a variety of internal and external stakeholders
• Highly developed written and oral communication skills.
• Proven ability to lead complex, multi-stakeholder projects with strategic impact
• Experience of working with budgets
• Willingness and ability to work flexibly: weekend and evening work will be required.
• Oral (spoken) and Written Welsh Level A0. An ability to understand the bilingual nature of the University and an awareness of the procedures in place to support working bilingually
  
  

Desirable

• Evidence of continual professional development within the field.
• Experience of working in the higher education sector.
• Experience in the use of Microsoft Dynamics 365.
• Oral (spoken) and Written Welsh Level A2.*
• More information on Welsh Language Levels can be found at:
  
  

https://www.aber.ac.uk/en/hr/policy-and-procedure/welsh-standards/

How to apply

To promote a flexible workforce, the University will consider applications from individuals seeking full time, part time, job share, or term time only working arrangements.

Applications for this role must be made through jobs.aber.ac.uk. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave
• Staff discount for gym facilities, hospitality, and retail on campus.
  
  

Please keep reading

Aberystwyth University generally supports hybrid working, allowing a mix of office-based and remote working for suitable roles to enhance flexibility and productivity. Job descriptions typically detail a primary work location alongside opportunities for flexible, remote, or home-based work, subject to service needs and manager approval.

We welcome applicants from all backgrounds and communities and, those that are currently underrepresented in our workforce. This includes but is not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Employment Visa

We welcome international applicants who are eligible for sponsorship under the Skilled Worker Route.

Under the points-based system, this role meets the criteria to be sponsored by AU for an SWR application. Please be advised that AU will only support the Certificate of Sponsorship for any employment visas and will not support the payment of the employment visa for the offered candidate and/or dependants.

Any Prospective Candidates Coming To Work For AU Under The SWR Will Require a Minimum Of 70 Points, Made Up Of The Following:

Skilled Worker Route Points-Based System

Points

Meets (Yes / No)

Mandatory / Non-tradeable Criteria (50 points)

A job offer from a UK licensed sponsor

20 points

Yes

Job is above the minimum sponsorable skill level

20 points

Yes

Appointed candidate to have appropriate knowledge of the English language*

10 points

Yes

Total = 50 points

Tradeable Criteria (dependent on candidate appointed)

Salary meets minimum threshold

20 points

The candidate holds a PhD in a subject relevant to the job

10 points

The candidate holds a PhD in a STEM subject relevant to the job

20 points

The advertised role is on the UK Shortage Occupation List (SOL)

20 points

• Appropriate knowledge is classed as the following:
• A national of a majority English speaking country
• Having an academic degree taught in English (if an overseas degree, must be verified by NARIC)
• Completing and passing an English language test at Level B1 or above.
  
  

For more information, please visit: https://www.gov.uk/skilled-worker-visa

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Tel: (01970) 628555 Email: hr@aber.ac.uk HR Website