Account Director, Hospitality
Requirements
Requires significant experience in sports marketing, sponsorship, brand partnerships, or experiential marketing, including hands-on delivery of Formula 1 hospitality programmes at Grands Prix. Candidates should have a strong understanding of the F1 environment, a record of managing major accounts and senior stakeholders, commercial and team leadership experience, and flexibility to travel internationally.
Job Description
🏎️ We're Hiring: Account Director – Formula 1 & Sports Marketing
📍 Location: Battersea, London | Hybrid Working
🌍 International Travel Required
About Right Formula
At Right Formula, we help global brands unlock the power of sport through innovative sponsorship strategies, integrated marketing campaigns and exceptional brand experiences.
With offices in London and the US, we work with some of the world's leading brands, delivering everything from partnership strategy to world-class hospitality and live experiences.
The Opportunity
We're looking for an experienced and commercially minded Account Director to join our growing team in London.
This is an exciting opportunity to take ownership of key client relationships, lead high-profile sponsorship and hospitality programmes, and play an important role in driving client and agency growth.
Extensive Formula 1 hospitality experience is essential. We're looking for someone who understands the demands of delivering premium hospitality programmes at Grands Prix, from VIP guest management and race-weekend operations to creating exceptional experiences for clients and their guests.
What You'll Be Doing
🏁 Building and developing strong, trusted relationships with senior clients, acting as a strategic advisor and key point of contact.
🏁 Leading the planning and delivery of premium Formula 1 hospitality programmes, ensuring exceptional standards across every aspect of the guest experience.
🏁 Developing integrated sponsorship and activation strategies that deliver measurable commercial value for clients.
🏁 Taking ownership of account performance, including budgets, profitability, client satisfaction and organic growth opportunities.
🏁 Leading and mentoring account teams, working collaboratively with colleagues across strategy, creative, events and hospitality.
🏁 Identifying new opportunities to grow existing accounts and contributing to new business pitches and proposals.
What We're Looking For
✔️ Significant experience in sports marketing, sponsorship, brand partnerships or experiential marketing.
✔️ Proven, hands-on experience delivering Formula 1 hospitality programmes at Grands Prix – this is a must-have.
✔️ A strong understanding of the Formula 1 environment, including sponsorship, premium hospitality, VIP experiences and race-weekend operations.
✔️ Demonstrable success managing major client accounts and developing senior stakeholder relationships.
✔️ Strong commercial acumen, with experience managing budgets, driving profitability and growing accounts.
✔️ Experience leading teams and managing complex, international programmes.
✔️ A proactive, creative and solutions-focused approach, with the flexibility to travel and work around the Formula 1 calendar.
Interested?
If you're passionate about Formula 1, thrive on building client relationships and have a proven track record of delivering outstanding F1 hospitality experiences, we'd love to hear from you.
🏎️ Apply now and take the next step in your career with Right Formula.
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Skills
About Right Formula
Right Formula is an award-winning global sports marketing agency that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principal of being indispensable to our clients by employing some of the best industry talent. Right Formula comprises over eighty team members across commercial, consumer activation, events, hospitality, digital, content, internal engagement, communications and strategy, with a variety of brand clients including Aggreko, Bang & Olufsen, Casio, Cato Networks, ExxonMobil, Genesis, Hantec Markets, Hilton Hotels, Loch Lomond Whiskies, NEFT Vodka, NTT Data, Oracle, Pirelli, Qatar Airways, SAP, THG and Vodafone.
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